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Let's DEW Lunch: The Psychology of the Subscriber
Part 3 – Churn

SVOD brands are avoiding customer engagement in an attempt to minimise churn; however this behaviour is perceived as a lack of effort by subscribers, triggering feelings of rejection and ultimately leading to even more churn. These findings, from a new ground-breaking study by Singula Decisions and QualiProjects, highlights how both brands and subscribers struggle with ending their relationship. And is ruining a brands chance to retain customers long-term.

In this webinar, we will explore the psychological and emotional factors that lead to subscribers leaving OTT brands and the inherent difficulties in winning them back.

Among the many benefits of attending this live webinar, you will:

- Understand how subscribers tend to react when they feel rejected
- Learn how to design a cancellation journey that creates a positive sentiment
- Receive five best practices to reduce churn and increase winback

Join Colin Dixon, Founder and Chief Analyst at nScreenMedia as he discusses the Psychology of the Subscriber and how it impacts retention with:

Bhavesh Vaghela - CEO, Singula Decisions
Jennifer Whittaker - Qualitative Researcher and Director, QualiProjects
Katharina Wittgens - Business Psychologist and Researcher

This live webcast is brought to you by Singula Decisions in partnership with nScreenMedia and Digital Media Wire as part of the Let’s DEW Lunch webinar series.

Oct 19, 2020 12:00 PM in Pacific Time (US and Canada)

Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Digital Media Wire.