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Let's DEW Lunch: The Psychology of the Subscriber
Part 1 – Acquisition

SVOD brands are behaving like narcissists and failing to build trust with potential customers. This startling conclusion from a new ground-breaking study by Singula Decisions and QualiProjects, is evident at every stage of the customer relationship. And it is having a devastating impact on the service's bottom line.

In this webinar, the first in a series of three, we will delve into the mindset of a subscriber to understand the psychological drivers motivating their behaviours and how industry-standard practices alienate consumers from the very beginning of the relationship.

Among the many benefits of attending this live webinar, you will:

- Understand how the sign-up process can breed dissatisfaction and suspicion
- Know why new customers aren't advocating your service on social media
- Receive five best practices to get the customer acquisition process back on track

Join Colin Dixon, Founder and Chief Analyst at nScreenMedia as he discusses the Psychology of the Subscriber and how it impacts Acquisition with:

Bhavesh Vaghela - CEO, Singula Decisions
Jennifer Whittaker - Qualitative Researcher and Director, QualiProjects
Katharina Wittgens - Business Psychologist and Researcher

This live webcast is brought to you by Singula Decisions in partnership with nScreenMedia and Digital Media Wire as part of the Let’s DEW Lunch webinar series.

Aug 10, 2020 12:00 PM in Pacific Time (US and Canada)

Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Digital Media Wire.